It is the first such major action against Apple in regards to European Union privacy rules.

By Reuters | Updated: 16 November 2020 12:24 ISTHIGHLIGHTS

• Apple accounts for one in every four smartphones sold in Europe
• Claims were made on behalf of an individual German and Spanish consumers
• In Germany, each federal state has its own data protection authority

The complaints by digital rights group Noyb were brought against Apple’s use of a tracking codeW

A group led by privacy activist Max Schrems on Monday filed complaints with German and Spanish data protection authorities over Apple’s online tracking tool, alleging that it allows iPhones to store users’ data without their consent in breach of European law.

It is the first such major action against the US technology group in regards to European Union privacy rules.

Apple says it provides users with a superior level of privacy protection. The company had announced it would further tighten its rules with the launch of its iOS 14 operating system this autumn but in September said it would delay the plan until early next year.Apple’s own App Store, among other restrictions imposed on third-party developers.

Apple said it was “disappointing” the EU was “advancing baseless complaints”.

And it accused companies that had raised allegations against it of wanting a “free ride”.

“Our goal is simple: for our customers to have access to the best app or service of their choice, in a safe and secure environment.”

Apple is also under scrutiny in the US where the House Judiciary Committee is reported to have asked for its chief executive Tim Cook to appear alongside other tech leaders to answer questions about anti-trust concerns.

Amazon has said that its chief executive Jeff Bezos is willing to testify, so long as Mr Cook and his counterparts at Facebook and Google also give evidence.